Did you hear about the recent Google algorithm update? How about the new changes to AdWords? And when are you going to catch up on all of those killer presentations from SMX East?
The world of digital marketing feeds off of change. From algorithm tweaks to new products and best practices – marketers must constantly update their skills.
Following the right folks on Twitter is one of the best ways to stay ahead of online marketing and analytics changes. We’ve put together a Twitter list of our favorite people, publications, and organizations related to digital marketing and analytics.
You can follow the entire list from @Measureful’s Twitter account or read about and follow each account below. We’ll keep adding to this Twitter list, so if you have suggestions for who to follow, then tweet @Measureful or leave a comment below.
Rand Fishkin is the CEO of Moz and an expert on all things SEO. Watch out for his awesome Whiteboard Friday presentations. This week, Fishkin traded jobs with Wil Reynolds (also on our list). You can follow them both on Twitter to see what happens.
Are you guilty of looking at the same handful of Google Analytics reports without fully exploring more robust features? Follow the Google Analytics account to learn about product features and discover new ways to use analytics to meet your marketing goals.
Adam Ware is the CEO of @SwellPath, the digital agency where Measureful was ideated. Ware shares updates about digital marketing and analytics and the latest in-depth Google Analytics and marketing posts from the @SwellPath blog.
I started following Wil Reynolds, the Founder of @Seerinteractive, after he presented on the importance of doing “Real Company Stuff” #RCS at Mozcon 2012. #RCS means moving beyond shortcuts and tricks and remembering that businesses existed before search engines. @wileyreynolds and @randfish have traded jobs this week and are recording their experiences on Twitter.
Search Engine Watch is an online publication covering all things search, analytics, mobile, and more. @sewatch shares tons of helpful how-to’s and guides.
Did you know that Search Engine Journal is based in Awesometown USA? If you follow their updates and articles about SEO, social media, paid advertising and content marketing, then you too can reside in “Awesometown!”
Be sure to follow Search Engine Land, its sister site, @marketingland and the founding editor of both sites, @dannysullivan. These three accounts are crucial for search engine news and discovering new tips and tools. You will also find relevant search marketing updates from Sullivan’s influential SMX conferences.
The Twitter account for the Inbound.org community shares posts about content marketing and social media. Click through to see Inbound.org’s many live Q & A’s about inbound marketing.
Marketing Profs publishes membership-only and free content about a range of topics in online marketing. Head of Content, Ann Handley, runs the Twitter account and shares top stories.
CEO of @TopRank, Lee Odden tweets about integrating search and content marketing and optimizing your campaigns. Odden shares posts from the TopRank blog and general content marketing, search, and social updates.
Who did we miss? Please leave your suggestions for who to follow in the comments.