Now Supporting User-Defined Goals and Events

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Today we’re happy to announce support for user-defined Google Analytics Goals and Events. You can now automatically pull in custom metrics such as conversion events, leads, email sign-ups or key pageviews into your Measureful reports.

We provide both comparison and over-time stories. Comparison stories look at multiple goals or events together measured against similar metrics for context. Here are a couple examples of custom comparison stories –

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As with all of our stories or report modules, we include additional analysis in the form of a editable narrative to help better tell the story of your data.

Over-time stories on the other hand look at a single goal or event over a period of time.

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It’s super easy to create these unique stories, simply select the story you want and choose your user-defined metrics.

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We’ll be adding some interesting visualization to go along with the custom tables, headlines and narratives in the coming weeks as well.