Today I’m excited to announce that Chirpify has acquired Measureful. Combining forces with Chirpify brings together two powerful marketing platforms – one focused on marketing conversion and the other on marketing data insight.
As another local Portland start-up, we’ve been following Chirpify’s progress over the last couple of years and have always been excited about their ability to drive and attribute cross-channel conversions – and of course the customer traction they’ve seen as a result. Combining our existing marketing insight platform with theirs presents a unique opportunity for brands to leverage data to further fuel marketing conversions and retarget based on those specific insights.
We’ll continue to support the Measureful platform as a stand-alone offering and provide the same outstanding customer support for existing and new customers. Furthermore, this gives the Measureful platform unique access to social media conversion data and more resources to integrate additional 3rd party social media data sources.
Finally, a huge thanks to the extended team at Measureful. It’s a great day for all involved and a testament to all the hard work from the team and support from the Portland start-up community.
We’re stoked about this new chapter and look forward to sharing more with you in the coming weeks and months. Stay tuned!
– John (founder & CEO)