Category Archives: Agency

6 Geeky Halloween Costume Ideas for Online Marketers

This entry was posted in Agency and tagged on by .

Halloween is just around the corner. If you work in digital marketing or SEO and want to wow your co-workers and friends with your nerdiness, then these geeky Halloween costume ideas are for you!

1. Google Penguin or Panda Update

google penguin costumeGoogle named two of its major algorithm updates after these black and white fuzzy animals. I can’t help but think Google is referencing black hat and white hat SEO practices here. If you hated these updates and they made your life hell for a few months, then you may want to add a few evil or bloodthirsty cues and accessories to your look!  (Source)

2. Undead Internet Meme

Undead Hipster Ariel Internet memes are always a prevalent Halloween costume choice. You can bet on seeing a ton of Psy and Fox costumes this year. Why not turn this trend on its head by dressing up as a zombie undead internet meme from the past. This is a great tongue-in-cheek way to pay tribute to your favorite memes of yore. How about a zombie Rage Face, or undead Hipster Ariel or Ermahgerd Girl(Source)

3. 404 Page

404 page costume

For all the lazy digital marketers, this 404 page costume is for you. All you need is a t-shirt.  If you’re feeling ambitious, add an “under construction” component by wearing a hard hat, reflective vest, and tool belt.  Bonus points if you make your own 404 t-shirt and use Comic Sans font. (Source)

4. Google Carousel

google carousel costume

As part of Knowledge Graph, Google is now showing a reel of carousel images at the top of local search results. This costume idea is definitely going to take a little DIY elbow grease. But, if Katy Perry can pull off a carousel, then what’s your excuse? (Source

5. 1,000,000 Views

eye ball costume“You can make this campaign go viral, right?” It always cracks me up when folks outside of the digital marketing realm describe lofty goals of getting one million views on YouTube. “Let’s make a viral video guys!” In celebration of this widespread ignorance, you can cover yourself in eyeball-themed attire, don googly-eyed glasses, and become one million views for Halloween. (Source)

6. Viral 

viral halloween costume

Similar to the 1,000,000 views idea, you can wow your online marketing peers with this “viral” costume.  Dress up as a sick person by wearing an old bathrobe and slippers. Mess your hair up as if you haven’t showered in a week (if you work at a startup, just leave your hair as-is). Apply makeup to appear pale. Draw dark circles under your eyes and make your nose red with blush. For props, carry sick-people accessories, such as a box of tissues, a digital thermometer, Nyquil, or an empty carton of orange juice. Cough repeatedly and tell everyone how viral you are because you just hit a million views. (Source)

If you have any more ideas for geeky costumes, we’d love to hear about them in the comments!

Britt Brouse is an online marketer with a background in journalism and agency experience using online channels to increase leads and revenue for businesses. You can also find her on Google+.

4 Time-Saving Tips for Creating Digital Marketing Reports

This entry was posted in Agency, Reporting on by .

Measureful recently surveyed 75 digital marketers across several organizations and found that 45 percent of marketers spend at least five hours exporting and formatting reports monthly. Twenty-one percent said they spend more than ten hours monthly on client reporting.

How much time do you spend building custom marketing reports? Analytics reports can be extremely time consuming because they must be accurate, look great, tell a story and positively reflect your brand. However, spending hours pulling and formatting data takes valuable time away from executing marketing campaigns. Is there a way for digital marketers to save time while generating accurate reports that make clients happy?

Below I’ll share my top four tips for more efficient and effective digital marketing reports:

1. Stay Focused on Goals

Structure reports around marketing initiatives and long-term goals. Start each section by showing clients what actions you took and how the actions relate back to marketing goals. For example, under the heading “PPC,” you could say, “We tested 15 new keywords in Pay Per Click advertising against our goal to increase paid traffic to the website by 2 percent. Present the current results in a quick one-to-two sentence summary and then dive into costs, clicks and conversions on a more granular level for each ad group or keyword. As you are culling through data and building a report, ask yourself, “Is this relevant to the client’s goals?” If the answer is no, leave that information out.

2. Make Reports Work for Your Clients

Ask your clients what they want to see in reports. A great way to do this is to include a few key questions during your initial kick-off call. Ask clients which metrics they want to see and how they use reports internally. If a client is re-formatting your reports to present data to internal stakeholders, then you may discover opportunities to add value and save your client some time. Ask clients what they liked or disliked about reporting from their previous marketing providers? Find out who the decision-maker is at the client’s company and include metrics that address the decision-maker’s needs. Always start reports with an executive summary. If someone is looking at a report for the first time, he or she should be able to jump right in.

3. Time Reports Wisely

Set reasonable expectations for when you’ll deliver reports. If you have a small traffic sample or inconclusive data, then do not rush into full reporting. While building a data sample or waiting for long-term initiatives like SEO to kick in, you may want to provide shorter updates of highlights and leading indicators for the first few weeks or months of a campaign. When working with several clients, stagger reporting dates to avoid a serious time crunch. If a client’s traffic tends to spike midweek, be sure your reporting schedule incorporates that spike into the latest results. Ensure that clients have enough time to view a report before you discuss it together. Sending reports a day in advance will lead to a more fruitful discussion.

4. Take Smart Short Cuts

There’s no need to reinvent the wheel each time you create a report. Save time by building branded templates in PowerPoint or Word and reuse them across clients. You can create custom weekly or monthly reports in Google Analytics, which allow you to simply grab your data and go. Take advantage of the clean and simple design of your analytics dashboard. Grab screen shots of data highlights from your dashboard and drop the images directly into reports. Finally, investigate how new reporting solutions like Measureful can save you even more time. I recommend signing up for a free 30 day trial to give Measureful a test run during your next reporting cycle.

What are your tips for creating effective and efficient digital marketing reports? Please share your thoughts and questions in the comments below!

 

Britt Brouse is an online marketer with a background in journalism and agency experience using online channels to increase leads and revenue for businesses. You can also find her on Google+.

Analytics Reporting for Agencies

This entry was posted in Agency, Reporting and tagged on by .

Today we’re excited to announce a whole new set of features including our Agency Analytics Reporting suite.

In my previous life as a digital marketing agency owner, handling client reporting was one of the most difficult processes to manage and streamline. You want to deliver beautiful, custom monthly reports to your clients but the resources and time involved can be a big barrier.

Exporting, analyzing and piecing together unique monthly reports is such a daunting endeavor it has its own name: Reporting Week. We literally spent hundreds of hours each month building client reports, getting frustrated and looking for ways to automate what was largely a manual process. That search for a streamlined approach to client reporting is why we started Measureful and it’s why we’re excited to announce our agency offering.

With Measureful’s Agency Analytics we’re giving agencies and freelancers the ability to not only automate their monthly data crunching but deliver truly custom, beautiful reports and insights to their clients like never before.

Monthly Reports

Unlike other reporting tools, we dynamically build your reports and deliverables each month based on what findings are the most critical. Our algorithms understand what to report and why – automatically. It’s not a widgetized dashboard. It’s a data analyst in a box.

You might already be familiar with the typical approach to automated reporting. It usually looks something like this –

Untitled-1

What’s missing from this process is the actual analysis, meaning you’re stuck reporting the same metrics every period without any real narrative or unique story to tell your clients. It’s static and only covers the tip of the data iceberg.

Without gathering and analyzing all the client’s data it’s impossible to truly provide a complete report. That’s why the analysis piece has always been handled by people – and why building unique and beautiful reports is so time-consuming and costly.

Our automated approach to building client reports looks like this –

Untitled-2

We’ve included a critical layer that does the hard work of determining what insights to surface each period – giving you a shortlist of findings you can take to your client. We make sure you don’t miss a big win or fail to diagnose a critical problem.

PDF Export

We’ve also launched the ability to turn reports and findings into white-labeled PDF deliverables. You’ll save time on data gathering, formatting and design while providing high-value PDFs to your clients.

PDF Analytics Reports

Comments

Your team can now enrich our findings with your own comments and analysis.

analytics reporting commentsWe’ll do the grunt work while you take all the credit for the analysis. We see comments are a great place to relate the findings back to your strategy and suggest new campaigns and projects to your clients.

Remove Stories

We understand that not all of our findings are applicable to the story you want to tell your clients so we’ve made it easy to remove findings that aren’t inline with your initiatives.

Untitled-5

White-labeling

Pretty straight-forward – we now support white-labeling the PDF reports. Simply add your agency logo and we’ll include it in the reports.

 Account Management Digests

No one likes receiving that email from a client asking – “Why did my referring traffic drop off last week? Why didn’t you let me know?” As a freelancer or Account Manager, there’s no way to keep up with important changes in your client’s account without spending hours digging through the data. Unfortunately it’s easy to miss critical insights that pop up on a daily basis.
digest emailsWith Measureful’s Agency Analytics, we’ll automatically send you Weekly Digest emails that outline your client’s top KPIs as well as important findings from the previous week.

You’ll know exactly what’s happening with your client accounts with a quick check of your email.

Add your entire account team to the digest notifications and be confident no one is missing any critical client insights.

Share all the Nuggets

Not only can your team stay up-to-date on all of your client’s digital activities, they can now be proactive about sharing analytical insights with their clients. We’re serving up ready-made analytics nuggets to deliver to your clients every week.

We’d love to get your reaction to our agency reports – sign-up for a free trial and let us know what you think!

– john