Author Archives: John Koenig

Digital Marketing Reports By The Numbers

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Compiling digital marketing reports is a real effort for most marketers who oversee digital initiatives – agency, freelancer, internal marketer, etc. We surveyed 75 digital marketers at various organizations and found that a significant amount of time and resources are spent (let’s call it wasted) simply collecting and formatting data –

digital marketing reports

Analytics Reporting for Agencies

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Today we’re excited to announce a whole new set of features including our Agency Analytics Reporting suite.

In my previous life as a digital marketing agency owner, handling client reporting was one of the most difficult processes to manage and streamline. You want to deliver beautiful, custom monthly reports to your clients but the resources and time involved can be a big barrier.

Exporting, analyzing and piecing together unique monthly reports is such a daunting endeavor it has its own name: Reporting Week. We literally spent hundreds of hours each month building client reports, getting frustrated and looking for ways to automate what was largely a manual process. That search for a streamlined approach to client reporting is why we started Measureful and it’s why we’re excited to announce our agency offering.

With Measureful’s Agency Analytics we’re giving agencies and freelancers the ability to not only automate their monthly data crunching but deliver truly custom, beautiful reports and insights to their clients like never before.

Monthly Reports

Unlike other reporting tools, we dynamically build your reports and deliverables each month based on what findings are the most critical. Our algorithms understand what to report and why – automatically. It’s not a widgetized dashboard. It’s a data analyst in a box.

You might already be familiar with the typical approach to automated reporting. It usually looks something like this –


What’s missing from this process is the actual analysis, meaning you’re stuck reporting the same metrics every period without any real narrative or unique story to tell your clients. It’s static and only covers the tip of the data iceberg.

Without gathering and analyzing all the client’s data it’s impossible to truly provide a complete report. That’s why the analysis piece has always been handled by people – and why building unique and beautiful reports is so time-consuming and costly.

Our automated approach to building client reports looks like this –


We’ve included a critical layer that does the hard work of determining what insights to surface each period – giving you a shortlist of findings you can take to your client. We make sure you don’t miss a big win or fail to diagnose a critical problem.

PDF Export

We’ve also launched the ability to turn reports and findings into white-labeled PDF deliverables. You’ll save time on data gathering, formatting and design while providing high-value PDFs to your clients.

PDF Analytics Reports


Your team can now enrich our findings with your own comments and analysis.

analytics reporting commentsWe’ll do the grunt work while you take all the credit for the analysis. We see comments are a great place to relate the findings back to your strategy and suggest new campaigns and projects to your clients.

Remove Stories

We understand that not all of our findings are applicable to the story you want to tell your clients so we’ve made it easy to remove findings that aren’t inline with your initiatives.



Pretty straight-forward – we now support white-labeling the PDF reports. Simply add your agency logo and we’ll include it in the reports.

 Account Management Digests

No one likes receiving that email from a client asking – “Why did my referring traffic drop off last week? Why didn’t you let me know?” As a freelancer or Account Manager, there’s no way to keep up with important changes in your client’s account without spending hours digging through the data. Unfortunately it’s easy to miss critical insights that pop up on a daily basis.
digest emailsWith Measureful’s Agency Analytics, we’ll automatically send you Weekly Digest emails that outline your client’s top KPIs as well as important findings from the previous week.

You’ll know exactly what’s happening with your client accounts with a quick check of your email.

Add your entire account team to the digest notifications and be confident no one is missing any critical client insights.

Share all the Nuggets

Not only can your team stay up-to-date on all of your client’s digital activities, they can now be proactive about sharing analytical insights with their clients. We’re serving up ready-made analytics nuggets to deliver to your clients every week.

We’d love to get your reaction to our agency reports – sign-up for a free trial and let us know what you think!

– john

Facebook Page Data Now Live!

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After analyzing and turning Google Analytics data into intelligence for the last 6 months, today we’re happy to announce integration with Facebook Page data! Our goal is to tell a more comprehensive story around your page and fan activity – giving you insight on what is and is not working with your Facebook efforts.

Simply connect your Facebook account and within 5 minutes we’ll have your first reports ready.


We’re not just plugging in more data from more sources. We’re filtering, analyzing and automatically determining what is important and what is noise.staging.measureful.com_reports_159-1

Reporting static Facebook metrics can be a waste of time. You end up looking at the same top-level metrics without insight into the what and why. Every week we pull your Facebook data and analyze your page comments, shares, posts, likes and impact and help you answer – What important things happened? and Why?

Don’t be left with screenshots of Facebook Insights or worse, Excel. Deliver and share simple and elegant Facebook reports and insights with ease.

Give it a try, we’d love to hear what you think.



E-Commerce Shopping Carts – Market Share

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Shopping for e-commerce shopping carts? It’s often best to use the collective intelligence (and research) of others to help hone in your decision but if you’re in the market for a new shopping cart, you certainly have your work cut out.  E-commerce shopping carts among the top online retailers vary greatly with the majority (57%) of retailers using niche shopping cart solutions.

Magento emerged as a clear shopping cart leader years ago and continues it’s phenomenal growth. If you’re a SMB you might look at Shopify and the success they’ve had with their turn-key solution.

ecommerce shopping cart market share

Data courtesy of BuiltWith.

Measureful for Google Analytics is Live!

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We’re excited to announce the launch of the first Measureful product! We are now live and analyzing data from Google Analytics (more sources coming soon).

Measureful offers a simple yet powerful solution to the mounds of Google Analytics data your team has to manage and interpret. We automatically monitor and analyze all this data every week, allowing marketing teams to focus on taking action using our weekly reports. Here’s a quick rundown on the latest features –

New Report Design

Insights are only as good as the format they’re communicated in. Historically, Excel has been Measureful __ From Data to Decisions-4the de facto tool to report findings and share insights. It’s been awful.

We believe analytics tools shouldn’t be about analytics, they should be about simple communication of findings. We’ve launched an elegant interface that drives team adoption, understanding and sharing.

Support For Teams

https___www.measureful.com_reports_16#teamGreat teams are informed teams. Measureful now supports your entire marketing team and more; giving every role an easy, inside look into at the most important events on your website and across your channels. You can now invite collaborators from your team or vendors to share in the weekly insights.

Hook Up Multiple Reports

data sourcesMost brands and e-commerce websites have multiple Google Analtyics profiles and properties and we’re happy to announce we now support integration with multiple and different Google Analytics accounts. Whether it’s an international website you want to analyze or a microsite, simply connect and we’ll start automatically analyzing and reporting against that property.

We’ve built Measureful with a clear goal in mind – turn marketing data into a competitive advantage for businesses. We’ve started first with Google Analytics with much more goodness coming the next few months as we integrate with more data sources and roll out some exciting new features. Stay tuned!



Data Doesn’t Have To Be This Hard – A Measureful Intro

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Welcome. We’re Measureful, and I’m John.

We’re a group of analysts, creatives and developers working to make digital marketing data suck less. That’s right, unless you have time and know-how, data can really suck. We hope to change that.

We’re a 6-month old startup working on a novel concept – take all this data everyone’s inundated with and turn it into usable stories. Stories have meaning and are meant for sharing. Imagine that, analytics with meaning. Analytics you want to share.

Josh and I founded Measureful to change how data is used. It’s underutilized. It’s hard. When applied in the right way, data is a very powerful thing. We believe we can empower marketers with better information and drive actionable results.

The core of the concept isn’t new I suppose. Take something complex (data) and turn it into something simple (insight). Until now, it’s largely been the domain of professional analysts or consultants.


Back in 2006, (Google Analytics was 1 year old) I did online marketing for a variety clients; SEO, SEM, Email, etc. Part of the job was to put together the “web” reports. It was essentially a dump of data. New metrics were added, reports grew. In fact, reports grew so fast that it took a full work week to prepare these monthly “required” reports. Reporting Week as it became known. It was a full week of just reporting; aggregating, analyzing, formatting, etc.

It wasn’t ideal but it was a start and it got marketers thinking more about how to leverage data to improve their marketing efforts. We improved reports and added analysis, but the process remained extremely time-consuming. Today, the problem has only gotten worse with more metrics and new channels. The “Web” Report solution was reserved for those who could afford a professional analyst. Most can’t.

Most have also come to realize that point solutions and channels are the data creators, but not the ideal end-point for the data. You see, their job is to provide the database and tools. Something or someone has to make sense of it, to tell the story.

How did we do? What happened? What changed? Why did it change? Are we up or down? Why? What else should I know about?

The tools have gotten much better and far more powerful but more data doesn’t equal more clarity. Data doesn’t have to be this hard. It’s hard to measure, collect, distill and report on metrics. All the harder when you should be focused on marketing.

Google Analytics was the first marketing-focused analytics tool that experienced widespread adoption, driving data adoption. Now it’s a problem of turning all that data (plus other channel data) into meaning.

analytics maturity

We’re focused on providing meaning, not more data or crunching tools. It’s ambitious. First place we’re starting: don’t create more data. We instead focus on what you have and what it means. We’ve integrated and are currently analyzing Google Analytics data, providing weekly insights on changes and trends in the data.


It’s a start and step in the right direction. Marketing now requires so much more data to complete the picture. Web analytics is now digital analytics btw. Our aim is to tell a better story by combining other data sources (social, email, SEO, e-commerce, etc) to tell a more enriched story of what’s happening and why it’s happening. Not to provide more data, reports and tools, but to provide some clarity for a change.

So off we go to change an industry and and make data work for, not against us. Give us try. We’re still in private beta and taking on new users. There’s a lot more exciting things to come and we’ll be sure to stay in contact.

Measureful __ From Data to Decisions

Because data can be this easy (and dare we say fun).

– John