Category Archives: Measureful

The New Measureful – “Flipboard for Analytics”

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Truly informative reports are more than just an aggregation of data; they tell a story, providing clear direction and insights based on that data. But everyone’s story is different and a standardized approach feels, well, standard.

Until now, standard or template reports were the only way to streamline the reporting process and at the cost of providing real prescriptive value to clients. Today we’re excited to announce the new Measureful that can deliver unique marketing reports that automatically find and design the most applicable reports.

Here’s how it’s different than any reporting solution you’ve seen – 

1. Measureful can determine what is important to report.

The biggest problem with template reports is the inability to adjust to the underlying data. Templates are static, data is not. Inherently this is a problem and one that has only been addressed to date by people.

Unlike other tools or template reports, Measureful’s algorithms sift through all of the data every period and unearth findings, or “stories.” It’s called our Smart Reporting technology and you can build an entire report with our logic or turn it off and customize your own.

2. Measureful can determine how to best design the report layout.

Identifying what to report gets you halfway to building a great report that directs a user’s attention where it’s most deserved. Identifying the relative importance of findings, however, gives you a blueprint for a report that emphasizes the most critical findings while reducing the data noise.

Measureful’s Smart Reporting technology applies weight to the various stories and builds a uniquely designed report that emphasizes the most important findings. Some stories provide deeper detail while others only a quick snippet of the metric.



3. Measureful is professionally and beautifully designed.

Packaging the findings or “stories” into a well-designed user interface that includes clean data visualizations and automated narratives makes Measureful reports a pleasure to read. Drawing inspiration from Flipboard, we’ve designed a report layout that organizes the stories into a customizable grid, so the experience is incredibly dynamic and relevant.

It’s a blend of style and function. The page layout and typography are generated by algorithms that take into account the relative importance of findings and can be customized to suit.


4. Measureful is customizable.

Not all reports are created equal and most require that human touch to get it just right. We’ve built for automation but left plenty of room for curation and customization.

Config Story


Manually build reports per the unique requirements of your clients or team. Select from specific metrics, build custom tables, and select your data visualization. Add your logo and perhaps some additional analysis and it’s fully seasoned and ready to deliver.



The new Measureful is here and so is the way marketers and agencies handle reporting. Check out an example PDF report or sign-up for a free 14-day trial and let us know what you think.

Facebook Page Data Now Live!

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After analyzing and turning Google Analytics data into intelligence for the last 6 months, today we’re happy to announce integration with Facebook Page data! Our goal is to tell a more comprehensive story around your page and fan activity – giving you insight on what is and is not working with your Facebook efforts.

Simply connect your Facebook account and within 5 minutes we’ll have your first reports ready.


We’re not just plugging in more data from more sources. We’re filtering, analyzing and automatically determining what is important and what is noise.staging.measureful.com_reports_159-1

Reporting static Facebook metrics can be a waste of time. You end up looking at the same top-level metrics without insight into the what and why. Every week we pull your Facebook data and analyze your page comments, shares, posts, likes and impact and help you answer – What important things happened? and Why?

Don’t be left with screenshots of Facebook Insights or worse, Excel. Deliver and share simple and elegant Facebook reports and insights with ease.

Give it a try, we’d love to hear what you think.



Measureful for Google Analytics is Live!

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We’re excited to announce the launch of the first Measureful product! We are now live and analyzing data from Google Analytics (more sources coming soon).

Measureful offers a simple yet powerful solution to the mounds of Google Analytics data your team has to manage and interpret. We automatically monitor and analyze all this data every week, allowing marketing teams to focus on taking action using our weekly reports. Here’s a quick rundown on the latest features –

New Report Design

Insights are only as good as the format they’re communicated in. Historically, Excel has been Measureful __ From Data to Decisions-4the de facto tool to report findings and share insights. It’s been awful.

We believe analytics tools shouldn’t be about analytics, they should be about simple communication of findings. We’ve launched an elegant interface that drives team adoption, understanding and sharing.

Support For Teams

https___www.measureful.com_reports_16#teamGreat teams are informed teams. Measureful now supports your entire marketing team and more; giving every role an easy, inside look into at the most important events on your website and across your channels. You can now invite collaborators from your team or vendors to share in the weekly insights.

Hook Up Multiple Reports

data sourcesMost brands and e-commerce websites have multiple Google Analtyics profiles and properties and we’re happy to announce we now support integration with multiple and different Google Analytics accounts. Whether it’s an international website you want to analyze or a microsite, simply connect and we’ll start automatically analyzing and reporting against that property.

We’ve built Measureful with a clear goal in mind – turn marketing data into a competitive advantage for businesses. We’ve started first with Google Analytics with much more goodness coming the next few months as we integrate with more data sources and roll out some exciting new features. Stay tuned!



Data Doesn’t Have To Be This Hard – A Measureful Intro

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Welcome. We’re Measureful, and I’m John.

We’re a group of analysts, creatives and developers working to make digital marketing data suck less. That’s right, unless you have time and know-how, data can really suck. We hope to change that.

We’re a 6-month old startup working on a novel concept – take all this data everyone’s inundated with and turn it into usable stories. Stories have meaning and are meant for sharing. Imagine that, analytics with meaning. Analytics you want to share.

Josh and I founded Measureful to change how data is used. It’s underutilized. It’s hard. When applied in the right way, data is a very powerful thing. We believe we can empower marketers with better information and drive actionable results.

The core of the concept isn’t new I suppose. Take something complex (data) and turn it into something simple (insight). Until now, it’s largely been the domain of professional analysts or consultants.


Back in 2006, (Google Analytics was 1 year old) I did online marketing for a variety clients; SEO, SEM, Email, etc. Part of the job was to put together the “web” reports. It was essentially a dump of data. New metrics were added, reports grew. In fact, reports grew so fast that it took a full work week to prepare these monthly “required” reports. Reporting Week as it became known. It was a full week of just reporting; aggregating, analyzing, formatting, etc.

It wasn’t ideal but it was a start and it got marketers thinking more about how to leverage data to improve their marketing efforts. We improved reports and added analysis, but the process remained extremely time-consuming. Today, the problem has only gotten worse with more metrics and new channels. The “Web” Report solution was reserved for those who could afford a professional analyst. Most can’t.

Most have also come to realize that point solutions and channels are the data creators, but not the ideal end-point for the data. You see, their job is to provide the database and tools. Something or someone has to make sense of it, to tell the story.

How did we do? What happened? What changed? Why did it change? Are we up or down? Why? What else should I know about?

The tools have gotten much better and far more powerful but more data doesn’t equal more clarity. Data doesn’t have to be this hard. It’s hard to measure, collect, distill and report on metrics. All the harder when you should be focused on marketing.

Google Analytics was the first marketing-focused analytics tool that experienced widespread adoption, driving data adoption. Now it’s a problem of turning all that data (plus other channel data) into meaning.

analytics maturity

We’re focused on providing meaning, not more data or crunching tools. It’s ambitious. First place we’re starting: don’t create more data. We instead focus on what you have and what it means. We’ve integrated and are currently analyzing Google Analytics data, providing weekly insights on changes and trends in the data.


It’s a start and step in the right direction. Marketing now requires so much more data to complete the picture. Web analytics is now digital analytics btw. Our aim is to tell a better story by combining other data sources (social, email, SEO, e-commerce, etc) to tell a more enriched story of what’s happening and why it’s happening. Not to provide more data, reports and tools, but to provide some clarity for a change.

So off we go to change an industry and and make data work for, not against us. Give us try. We’re still in private beta and taking on new users. There’s a lot more exciting things to come and we’ll be sure to stay in contact.

Measureful __ From Data to Decisions

Because data can be this easy (and dare we say fun).

– John