6 Geeky Halloween Costume Ideas for Online Marketers

This entry was posted in Agency and tagged on by .

Halloween is just around the corner. If you work in digital marketing or SEO and want to wow your co-workers and friends with your nerdiness, then these geeky Halloween costume ideas are for you!

1. Google Penguin or Panda Update

google penguin costumeGoogle named two of its major algorithm updates after these black and white fuzzy animals. I can’t help but think Google is referencing black hat and white hat SEO practices here. If you hated these updates and they made your life hell for a few months, then you may want to add a few evil or bloodthirsty cues and accessories to your look!  (Source)

2. Undead Internet Meme

Undead Hipster Ariel Internet memes are always a prevalent Halloween costume choice. You can bet on seeing a ton of Psy and Fox costumes this year. Why not turn this trend on its head by dressing up as a zombie undead internet meme from the past. This is a great tongue-in-cheek way to pay tribute to your favorite memes of yore. How about a zombie Rage Face, or undead Hipster Ariel or Ermahgerd Girl(Source)

3. 404 Page

404 page costume

For all the lazy digital marketers, this 404 page costume is for you. All you need is a t-shirt.  If you’re feeling ambitious, add an “under construction” component by wearing a hard hat, reflective vest, and tool belt.  Bonus points if you make your own 404 t-shirt and use Comic Sans font. (Source)

4. Google Carousel

google carousel costume

As part of Knowledge Graph, Google is now showing a reel of carousel images at the top of local search results. This costume idea is definitely going to take a little DIY elbow grease. But, if Katy Perry can pull off a carousel, then what’s your excuse? (Source

5. 1,000,000 Views

eye ball costume“You can make this campaign go viral, right?” It always cracks me up when folks outside of the digital marketing realm describe lofty goals of getting one million views on YouTube. “Let’s make a viral video guys!” In celebration of this widespread ignorance, you can cover yourself in eyeball-themed attire, don googly-eyed glasses, and become one million views for Halloween. (Source)

6. Viral 

viral halloween costume

Similar to the 1,000,000 views idea, you can wow your online marketing peers with this “viral” costume.  Dress up as a sick person by wearing an old bathrobe and slippers. Mess your hair up as if you haven’t showered in a week (if you work at a startup, just leave your hair as-is). Apply makeup to appear pale. Draw dark circles under your eyes and make your nose red with blush. For props, carry sick-people accessories, such as a box of tissues, a digital thermometer, Nyquil, or an empty carton of orange juice. Cough repeatedly and tell everyone how viral you are because you just hit a million views. (Source)

If you have any more ideas for geeky costumes, we’d love to hear about them in the comments!

Britt Brouse is an online marketer with a background in journalism and agency experience using online channels to increase leads and revenue for businesses. You can also find her on Google+.

The New Measureful – “Flipboard for Analytics”

This entry was posted in Measureful on by .

Truly informative reports are more than just an aggregation of data; they tell a story, providing clear direction and insights based on that data. But everyone’s story is different and a standardized approach feels, well, standard.

Until now, standard or template reports were the only way to streamline the reporting process and at the cost of providing real prescriptive value to clients. Today we’re excited to announce the new Measureful that can deliver unique marketing reports that automatically find and design the most applicable reports.

Here’s how it’s different than any reporting solution you’ve seen – 

1. Measureful can determine what is important to report.

The biggest problem with template reports is the inability to adjust to the underlying data. Templates are static, data is not. Inherently this is a problem and one that has only been addressed to date by people.

Unlike other tools or template reports, Measureful’s algorithms sift through all of the data every period and unearth findings, or “stories.” It’s called our Smart Reporting technology and you can build an entire report with our logic or turn it off and customize your own.

2. Measureful can determine how to best design the report layout.

Identifying what to report gets you halfway to building a great report that directs a user’s attention where it’s most deserved. Identifying the relative importance of findings, however, gives you a blueprint for a report that emphasizes the most critical findings while reducing the data noise.

Measureful’s Smart Reporting technology applies weight to the various stories and builds a uniquely designed report that emphasizes the most important findings. Some stories provide deeper detail while others only a quick snippet of the metric.

sizes

 

3. Measureful is professionally and beautifully designed.

Packaging the findings or “stories” into a well-designed user interface that includes clean data visualizations and automated narratives makes Measureful reports a pleasure to read. Drawing inspiration from Flipboard, we’ve designed a report layout that organizes the stories into a customizable grid, so the experience is incredibly dynamic and relevant.

It’s a blend of style and function. The page layout and typography are generated by algorithms that take into account the relative importance of findings and can be customized to suit.

Flipboard-Report

4. Measureful is customizable.

Not all reports are created equal and most require that human touch to get it just right. We’ve built for automation but left plenty of room for curation and customization.

Config Story

 

Manually build reports per the unique requirements of your clients or team. Select from specific metrics, build custom tables, and select your data visualization. Add your logo and perhaps some additional analysis and it’s fully seasoned and ready to deliver.

photo-4

 

The new Measureful is here and so is the way marketers and agencies handle reporting. Check out an example PDF report or sign-up for a free 14-day trial and let us know what you think.

Digital Marketers and Analytics Folks To Follow on Twitter

This entry was posted in Research and tagged , on by .

Did you hear about the recent Google algorithm update? How about the new changes to AdWords? And when are you going to catch up on all of those killer presentations from SMX East?

The world of digital marketing feeds off of change. From algorithm tweaks to new products and best practices – marketers must constantly update their skills.

Following the right folks on Twitter is one of the best ways to stay ahead of online marketing and analytics changes. We’ve put together a Twitter list of our favorite people, publications, and organizations related to digital marketing and analytics.

You can follow the entire list from @Measureful’s Twitter account or read about and follow each account below. We’ll keep adding to this Twitter list, so if you have suggestions for who to follow, then tweet @Measureful or leave a comment below.

@mattcutts
As the head of webspam at Google, Cutts makes important announcements about algorithm changes and how search results will be impacted. Oh yeah, and he has his own meme.

@randfish
Rand Fishkin is the CEO of Moz and an expert on all things SEO. Watch out for his awesome Whiteboard Friday presentations. This week, Fishkin traded jobs with Wil Reynolds (also on our list). You can follow them both on Twitter to see what happens. 

@googleanalytics
Are you guilty of looking at the same handful of Google Analytics reports without fully exploring more robust features? Follow the Google Analytics account to learn about product features and discover new ways to use analytics to meet your marketing goals. 

@whereitsworking
Adam Ware is the CEO of @SwellPath, the digital agency where Measureful was ideated. Ware shares updates about digital marketing and analytics and the latest in-depth Google Analytics and marketing posts from the @SwellPath blog.

@wilreynolds
I started following Wil Reynolds, the Founder of @Seerinteractive, after he presented on the importance of doing “Real Company Stuff” #RCS at Mozcon 2012. #RCS means moving beyond shortcuts and tricks and remembering that businesses existed before search engines. @wileyreynolds and @randfish have traded jobs this week and are recording their experiences on Twitter. 

@sewatch
Search Engine Watch is an online publication covering all things search, analytics, mobile, and more. @sewatch shares tons of helpful how-to’s and guides.

@sejournal
Did you know that Search Engine Journal is based in Awesometown USA? If you follow their updates and articles about SEO, social media, paid advertising and content marketing, then you too can reside in “Awesometown!” 

@sengineland
Be sure to follow Search Engine Land, its sister site, @marketingland and the founding editor of both sites, @dannysullivan. These three accounts are crucial for search engine news and discovering new tips and tools. You will also find relevant search marketing updates from Sullivan’s influential SMX conferences. 

@inboundorg
The Twitter account for the Inbound.org community shares posts about content marketing and social media. Click through to see Inbound.org’s many live Q & A’s about inbound marketing. 

@MarketingProfs
Marketing Profs publishes membership-only and free content about a range of topics in online marketing.  Head of Content, Ann Handley, runs the Twitter account and shares top stories.

@leeodden
CEO of @TopRank, Lee Odden tweets about integrating search and content marketing and optimizing your campaigns.  Odden shares posts from the TopRank blog and general content marketing, search, and social updates.

Who did we miss? Please leave your suggestions for who to follow in the comments.

 

 

The Ultimate Guide for Acing The Google Analytics IQ Test

This entry was posted in Reporting and tagged on by .

Have you considered pursuing Google Analytics certification? Google offers an Analytics Individual Qualification (IQ) test that certifies online marketing professionals as expert users. This qualification ultimately separates advanced users from analytics beginners. Google even offers a free curriculum to help test-takers prepare.

Why Take The Google Analytics IQ (GAIQ) Test?

As a freelancer or smaller agency, this certification will lend greater credibility to your services and sales pitch. By following along with the free curriculum and other resources, small business owners doing in-house marketing can advance their working knowledge of Google Analytics.

What is The GAIQ Test Like?

GAIQ is a 90-minute online test that you can take within a web browser. You will be able to pause and return to the test for up to five days before completing it. There are 70 questions including multiple choice and true or false. Marketers must achieve an 80% (56 correct answers) or higher score to pass.

The exam is considered open-book, so you can use study guides and resources to help answer questions. However, without working knowledge of Google Analytics or dedicated test preparation, even the most detailed cheat sheet or study guide will not help you to pass.

If you are considering taking GAIQ, or just want to improve your understanding of Google Analytics, then follow the tips and visit the resource links below:

1. Start with Google’s Curriculum

Google’s free curriculum covers everything on the test. The videos move really quickly, so push pause, take notes and apply what each video is teaching within a live Google Analytics account. According to a blog post on Moz.com, the curriculum videos take a little more than two hours to watch, but that does not account for time to take notes and practice.

2. Set Up Your Own Google Analytics Account

To really apply your training and master the platform, make sure you are using the newest version of Google Analytics. It is also helpful to have a Google Analytics account with at least a few months worth of data and features like advanced segments, goals and flow visualization enabled. If you are new to Google Analytics, this resource can help you to set up and begin using your account.

3. Dive into More Test Prep Resources

Here are three more helpful resources for in-depth test preparation:

4. Download An Outline Or Visual Overview

Since GAIQ is an open-book exam, you will want to gather a few easy-to-scan, searchable resources. You can use overview documents as study guides and keep them open on your computer while testing. Here are a few overviews options to consider downloading:

5. Take Practice Tests

Here are two places to find practice test questions. You may be able to discover more sample test questions embedded within recent blog posts about GAIQ test prep.

If we missed any critical resources for Google Analytics IQ test preparation, then please share those links in the comments below. Once you pass the test, your certification is active for 18 months. You can show proof of qualification by following the steps in this blog post. Happy studying and good luck!

 

Britt Brouse is an online marketer with a background in journalism and agency experience using online channels to increase leads and revenue for businesses. You can also find her on Google+.

The 5 Best Alternatives to The Google Keyword Tool

This entry was posted in Research and tagged on by .

The 5 Best Alternatives to The Google Keyword Tool

Sadly, while users have been forced to bid adieu to the much loved Google Keyword Tool, the good news is that there are several keyword research tools that they can use without missing out on any of the functionality and features that the Google Keyword Tool offered.

SERP Checker

This is a great tool that focuses on keyword research using competitor analysis. As soon as you feed in your domain, SERP checker displays your top three competitors along with a huge keyword list that you will be potentially competing with. You will need to do some keyword research prior to using this tool to make sense of this comparative data because it doesn’t display keyword variations. You can export your results to Excel and the best part is you can research trends with multiple keywords at the same time. SERP Checker also displays keyword trends as well as historical data.

whatsmyserp_com

SEMrush

This Advanced Competitor Keywords Research Tool gives you the first free 10 results comprising 10 organic competitors and 10 organic keywords they are ranking for when you type in your site or that of a competitor. On entering a keyword, SEMrush displays volumes, trends, and data across Bing and 10 different regional domains in Google. Though the free version limits the number of searches you can perform per day, with its database of over 80 million different keywords, this can still help you with your research without upgrading to a pro subscription.

semrush-chase-results

UberSuggest

This keyword research tool is renowned for its ability to pull data from all the major search engines along with getting information from the less popular ones. Probably next only to the Google Keyword Tool in terms of its usage and popularity, UberSuggest is perfect for secondary keyword research. It offers great keyword suggestions and also takes it up a notch by offering vertical results for news, images, video, recipes, and shopping.

uber-suggest

Keyword Spy

The free version of this easy-to-use tool displays only 10 results while the paid option offers you a lot of comprehensive data. A good alternative to a full-fledged SEO tool, Keyword Spy is a useful in terms of its cost effectiveness. One of the best tools for competitor research, it shows you organic  as well as PPC competitors, and the best part is you can also see their ad copy. Besides allowing you to sift through the major country domains of Google, this keyword research tool also offers “Related,” “Similar” and “Misspell” keywords akin to Broad and Phrase match results.

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SEOBook

Powered by WordTracker, this keyword research tool offers exhaustive data including search volumes from Google and Bing, traffic estimates from Compete and Alexa, data from Google Trends and Google Insights, and much more. There are paid tools and plenty of other resources that are also available, but if you don’t wish to use this tool as a part of the paid toolset, there is also an option to use it as a free plug-in within Firefox. When you enter a keyword, SEOBook displays 10 suggestions provided by Google Instant for your keyword and it also delivers Yahoo! suggest results, so you get a list of relevant keywords.

seobook

Each of these keyword research tools help test and fine tune your keyword lists, so you can optimize your website and make the most of the data available.

 

4 Time-Saving Tips for Creating Digital Marketing Reports

This entry was posted in Agency, Reporting on by .

Measureful recently surveyed 75 digital marketers across several organizations and found that 45 percent of marketers spend at least five hours exporting and formatting reports monthly. Twenty-one percent said they spend more than ten hours monthly on client reporting.

How much time do you spend building custom marketing reports? Analytics reports can be extremely time consuming because they must be accurate, look great, tell a story and positively reflect your brand. However, spending hours pulling and formatting data takes valuable time away from executing marketing campaigns. Is there a way for digital marketers to save time while generating accurate reports that make clients happy?

Below I’ll share my top four tips for more efficient and effective digital marketing reports:

1. Stay Focused on Goals

Structure reports around marketing initiatives and long-term goals. Start each section by showing clients what actions you took and how the actions relate back to marketing goals. For example, under the heading “PPC,” you could say, “We tested 15 new keywords in Pay Per Click advertising against our goal to increase paid traffic to the website by 2 percent. Present the current results in a quick one-to-two sentence summary and then dive into costs, clicks and conversions on a more granular level for each ad group or keyword. As you are culling through data and building a report, ask yourself, “Is this relevant to the client’s goals?” If the answer is no, leave that information out.

2. Make Reports Work for Your Clients

Ask your clients what they want to see in reports. A great way to do this is to include a few key questions during your initial kick-off call. Ask clients which metrics they want to see and how they use reports internally. If a client is re-formatting your reports to present data to internal stakeholders, then you may discover opportunities to add value and save your client some time. Ask clients what they liked or disliked about reporting from their previous marketing providers? Find out who the decision-maker is at the client’s company and include metrics that address the decision-maker’s needs. Always start reports with an executive summary. If someone is looking at a report for the first time, he or she should be able to jump right in.

3. Time Reports Wisely

Set reasonable expectations for when you’ll deliver reports. If you have a small traffic sample or inconclusive data, then do not rush into full reporting. While building a data sample or waiting for long-term initiatives like SEO to kick in, you may want to provide shorter updates of highlights and leading indicators for the first few weeks or months of a campaign. When working with several clients, stagger reporting dates to avoid a serious time crunch. If a client’s traffic tends to spike midweek, be sure your reporting schedule incorporates that spike into the latest results. Ensure that clients have enough time to view a report before you discuss it together. Sending reports a day in advance will lead to a more fruitful discussion.

4. Take Smart Short Cuts

There’s no need to reinvent the wheel each time you create a report. Save time by building branded templates in PowerPoint or Word and reuse them across clients. You can create custom weekly or monthly reports in Google Analytics, which allow you to simply grab your data and go. Take advantage of the clean and simple design of your analytics dashboard. Grab screen shots of data highlights from your dashboard and drop the images directly into reports. Finally, investigate how new reporting solutions like Measureful can save you even more time. I recommend signing up for a free 30 day trial to give Measureful a test run during your next reporting cycle.

What are your tips for creating effective and efficient digital marketing reports? Please share your thoughts and questions in the comments below!

 

Britt Brouse is an online marketer with a background in journalism and agency experience using online channels to increase leads and revenue for businesses. You can also find her on Google+.

Identifying Trends in Google Analytics Data [free tool]

This entry was posted in Reporting and tagged on by .

Reporting trends in your online marketing data is often more art randomness than science. It’s relatively straightforward to eyeball time-series data and interpret the direction of the data – is it going up or is it going down? Yet, with so many sources, segments and campaigns, it’s difficult to surface trends, understand the reliability of trends, and report them to your clients, team or boss.

In this blog post I’ll show you how you can use Google Spreadsheets to easily and automatically monitor different trends in your Google Analytics top segments and metrics.

This is an adapted version of Jamie Steven’s post on a building Google Analytics reports in Google Spreadsheets. It uses scripts by Mikeakl Thuneberg to pull data from the Google Analytics API.

Charting trends with regression analysis

Trendlines are the best way to graphically represent trends in data. This is also known as regression analysis, which is a statistical technique for studying linear relationships. By plotting a trendline and calculating the R-Squared value, we can understand whether a trend exists beyond a rudimentary “eyeball” approach. It also gives us a great visualization and statistical backing that most stakeholders easily understand. Google Analytics Trend Analysis Report-6

Getting to know R²

In these reports, we’re using R-squared values to understand the reliability of a trend. The short explanation is that an R-Squared value is something of a magic number. R-Squared values are between 0-1 and a trend is most reliable when its R-squared value is at or near 1. It represents the strength of the relationship and is mainly used to analyze how well a variable can predict another one. We’re simply using it as a determinant of how much “weight” we can place on a trend and thus how much further analysis or attention it deserves. The higher the R-Squared value, the stronger the trend and the more it becomes critical to report and explain.

Google Analytics Trend Analysis Report-7 So let’s get started by setting up and customizing your report.

1. Save a copy of the Trends Analysis Report

Open the Google Analytics Trends Analysis Report and save a copy to your Google Account. Click “File”, then “Make a copy”.

Get the free report: Google Analytics Trend Report

Once you’ve saved your own version of the report, we’ll be working on the plumbing to connect your data.

2. Connect your Google Analytics account

In order to automatically connect your Google Analytics data, you’ll need to ask Google for a token that allows Google Spreadsheet to access your data. We’ll use AutomateAnalytics Functions to request a token.

Get your token here.

Copy and paste your token into cell B14 on the Instructions & Data tab in the report.

Google Analytics Trend Analysis Report-2

3. Locating your Google Analytics View ID –

Next, you’ll need to enter your Google Analytics View ID. View IDs can be found in the Admin section of Google Analytics, under View Settings.

Google Analytics-1

Enter your Google Analytics View ID into cell B13 on the Instructions & Data tab in the report.

Google Analytics Trend Analysis Report-1

If entered correctly, you’ll start to see the spreadsheet pulling in data from your Google Analytics account and populating the Reporting tabs. A few things to note about the reports:

  • We’re analyzing trends over the last 24 weeks, beginning with the previous week. For the monthly report, it analyzes data over the last 12 months, beginning with the previous month.
  • An R-Squared value of .6 is used to generate the narrative about a trend. This can be adjusted in the narrative formulas.
  • Ideally your Google Analytic account will have at least 1 year of data. The formula array is not dynamic, meaning it will calculate the 0’s in your data if you don’t have data that goes back a year. You’ll need to adjust the formula arrays on the Instructions & Data tab.

Customizing the metrics

We’re analyzing visits against different segments. To change the metric, simply update the metric cell for that particular trend on the Instructions & Data tab. For instance, if you want to measure pageviews, simply enter “pageviews” in the cell that says “visits”. All trends operate independently so each one can be adjusted to the metric of choice.

Google Analytics Trend Analysis Report-3

A full list of Google Analytics API metrics and dimensions can be found here.

Customizing the segments

Much like metrics, segments can also be edited. Segments specify a subset of visits based on an expression or filter. In the example below, the ID “-3” specifies referring visits as the subset.

Google Analytics Trend Analysis Report-4

The easiest way to see a list of various IDs is to use the Google Analytics Query Explorer tool. Once you’re signed in to the tool with your Google Account, you can use the Segment drop-down to view the different segments and corresponding IDs. Pick the ID you want and enter it into the Advanced Segment cell.

Here are a few quick IDs you can use to customize your reports:

  • New Visitors: -2
  • Returning Visitors: -3
  • Paid Search Traffic: -4
  • Non-paid Search Traffic: -5
  • Search Traffic: -6
  • Direct Traffic: -7
  • Referral Traffic: -8
  • Visits with Conversions: -9
  • Visits with Transactions: -10
  • Mobile Traffic: -11
  • Non-bounce Visits: -12
  • Tablet Traffic: -13

Changing the dates

Lastly, you can edit the dates in the report with a few quick tweaks. Keep in mind that if you change the dates you’ll also need to adjust some formulas as well as the chart arrays. Currently, the “End Date” is set to today and the “Start Date” is a formula that calculates either 24 weeks or 12 months back depending on whether it’s a Weekly or Monthly trend report. You can change both the dates to analyze the number of weeks or months you want.

Google Analytics Trend Analysis Report-5

The formulas, RSQ and Trend Line arrays will need to be adjusted if you add or subtract rows by changing the dates. Be sure to edit the charts in the reports as well if you add or subtract rows.

Feel free to comment with any questions. We’d love to see any useful iterations to the reports or great use cases!

New Custom Analytics Report Builder

This entry was posted in Reporting and tagged on by .

We love automation. We love saving our customers time by handling the hard work of aggregating data and determining what to report on, automatically. Today, we’re excited to announce the ability to manually build your own custom reports.

While we love fully automating the process of report creation, we understand there are always required metrics. Our new report builder functionality allows you to build custom reports, save templates and still infuse them with our unique findings.

The process of creating a report takes about 2 minutes. Start by naming your report.

custom report 1

Connect your data sources. No IT or code required.

custom analytics report 2

From here we’d normally take over, analyze your data and dynamically produce a report – our Smart Reporting technology. Now you can take it a step further and configure the report the way you or your client wants.

Select from a set of our KPIs (key performance indicators).

custom kpi report

Or create your own set of KPIs unique to this report template.

custom kpi report 2

From there, you can select what report modules or “stories” you want to alway show in your report. Save the set of stories so you can easily configure similar reports.

Screen Shot 2013-08-13 at 10.34.46 AM.png

You define the metrics in your reports and we’ll automatically add a layer of analysis and narrative to the metrics you select. You can also choose to include dynamic, unique findings powered by our set of algorithms. Best of both worlds; dynamic findings coupled with custom selected metrics.

Weekly Next Report 5 - Measureful-1

We’re continuing to integrate more data sources to automate SEM, SEO and Social Media Reports. Try Measureful free for 30 days or reach out and let us know what you think!

 

Digital Marketing Reports By The Numbers

This entry was posted in Reporting on by .

Compiling digital marketing reports is a real effort for most marketers who oversee digital initiatives – agency, freelancer, internal marketer, etc. We surveyed 75 digital marketers at various organizations and found that a significant amount of time and resources are spent (let’s call it wasted) simply collecting and formatting data –

digital marketing reports

Analytics Reporting for Agencies

This entry was posted in Agency, Reporting and tagged on by .

Today we’re excited to announce a whole new set of features including our Agency Analytics Reporting suite.

In my previous life as a digital marketing agency owner, handling client reporting was one of the most difficult processes to manage and streamline. You want to deliver beautiful, custom monthly reports to your clients but the resources and time involved can be a big barrier.

Exporting, analyzing and piecing together unique monthly reports is such a daunting endeavor it has its own name: Reporting Week. We literally spent hundreds of hours each month building client reports, getting frustrated and looking for ways to automate what was largely a manual process. That search for a streamlined approach to client reporting is why we started Measureful and it’s why we’re excited to announce our agency offering.

With Measureful’s Agency Analytics we’re giving agencies and freelancers the ability to not only automate their monthly data crunching but deliver truly custom, beautiful reports and insights to their clients like never before.

Monthly Reports

Unlike other reporting tools, we dynamically build your reports and deliverables each month based on what findings are the most critical. Our algorithms understand what to report and why – automatically. It’s not a widgetized dashboard. It’s a data analyst in a box.

You might already be familiar with the typical approach to automated reporting. It usually looks something like this –

Untitled-1

What’s missing from this process is the actual analysis, meaning you’re stuck reporting the same metrics every period without any real narrative or unique story to tell your clients. It’s static and only covers the tip of the data iceberg.

Without gathering and analyzing all the client’s data it’s impossible to truly provide a complete report. That’s why the analysis piece has always been handled by people – and why building unique and beautiful reports is so time-consuming and costly.

Our automated approach to building client reports looks like this –

Untitled-2

We’ve included a critical layer that does the hard work of determining what insights to surface each period – giving you a shortlist of findings you can take to your client. We make sure you don’t miss a big win or fail to diagnose a critical problem.

PDF Export

We’ve also launched the ability to turn reports and findings into white-labeled PDF deliverables. You’ll save time on data gathering, formatting and design while providing high-value PDFs to your clients.

PDF Analytics Reports

Comments

Your team can now enrich our findings with your own comments and analysis.

analytics reporting commentsWe’ll do the grunt work while you take all the credit for the analysis. We see comments are a great place to relate the findings back to your strategy and suggest new campaigns and projects to your clients.

Remove Stories

We understand that not all of our findings are applicable to the story you want to tell your clients so we’ve made it easy to remove findings that aren’t inline with your initiatives.

Untitled-5

White-labeling

Pretty straight-forward – we now support white-labeling the PDF reports. Simply add your agency logo and we’ll include it in the reports.

 Account Management Digests

No one likes receiving that email from a client asking – “Why did my referring traffic drop off last week? Why didn’t you let me know?” As a freelancer or Account Manager, there’s no way to keep up with important changes in your client’s account without spending hours digging through the data. Unfortunately it’s easy to miss critical insights that pop up on a daily basis.
digest emailsWith Measureful’s Agency Analytics, we’ll automatically send you Weekly Digest emails that outline your client’s top KPIs as well as important findings from the previous week.

You’ll know exactly what’s happening with your client accounts with a quick check of your email.

Add your entire account team to the digest notifications and be confident no one is missing any critical client insights.

Share all the Nuggets

Not only can your team stay up-to-date on all of your client’s digital activities, they can now be proactive about sharing analytical insights with their clients. We’re serving up ready-made analytics nuggets to deliver to your clients every week.

We’d love to get your reaction to our agency reports – sign-up for a free trial and let us know what you think!

– john