Category Archives: Research

The Ultimate Guide to 57 Ultimate Guides [Online Marketing Edition]

Ultimate guides are the new infographics. They are “everywhere,” and virtually every topic has been covered in exhaustive detail. Here are the top ultimate guides for online marketing, selected by relevancy, time, and popularity (number of backlinks). We’ve also included links to the authors on Twitter, so you can connect with them.

SEO Ultimate Guides

 Content Marketing Ultimate Guides

SEO (Platform Specific) Ultimate Guides

PPC Ultimate Guides

Social Media Ultimate Guides

Google Plus Ultimate Guides

 Facebook Ultimate Guides

Twitter Ultimate Guides

Pinterest Ultimate Guides

Analytics Ultimate Guides

There’s even an Ultimate Guide to Creating Ultimate Guides from Kristi Hines.

Have any ultimate guides to add? Send them on over or post them in the comments.



Digital Marketers and Analytics Folks To Follow on Twitter

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Did you hear about the recent Google algorithm update? How about the new changes to AdWords? And when are you going to catch up on all of those killer presentations from SMX East?

The world of digital marketing feeds off of change. From algorithm tweaks to new products and best practices – marketers must constantly update their skills.

Following the right folks on Twitter is one of the best ways to stay ahead of online marketing and analytics changes. We’ve put together a Twitter list of our favorite people, publications, and organizations related to digital marketing and analytics.

You can follow the entire list from @Measureful’s Twitter account or read about and follow each account below. We’ll keep adding to this Twitter list, so if you have suggestions for who to follow, then tweet @Measureful or leave a comment below.

As the head of webspam at Google, Cutts makes important announcements about algorithm changes and how search results will be impacted. Oh yeah, and he has his own meme.

Rand Fishkin is the CEO of Moz and an expert on all things SEO. Watch out for his awesome Whiteboard Friday presentations. This week, Fishkin traded jobs with Wil Reynolds (also on our list). You can follow them both on Twitter to see what happens. 

Are you guilty of looking at the same handful of Google Analytics reports without fully exploring more robust features? Follow the Google Analytics account to learn about product features and discover new ways to use analytics to meet your marketing goals. 

Adam Ware is the CEO of @SwellPath, the digital agency where Measureful was ideated. Ware shares updates about digital marketing and analytics and the latest in-depth Google Analytics and marketing posts from the @SwellPath blog.

I started following Wil Reynolds, the Founder of @Seerinteractive, after he presented on the importance of doing “Real Company Stuff” #RCS at Mozcon 2012. #RCS means moving beyond shortcuts and tricks and remembering that businesses existed before search engines. @wileyreynolds and @randfish have traded jobs this week and are recording their experiences on Twitter. 

Search Engine Watch is an online publication covering all things search, analytics, mobile, and more. @sewatch shares tons of helpful how-to’s and guides.

Did you know that Search Engine Journal is based in Awesometown USA? If you follow their updates and articles about SEO, social media, paid advertising and content marketing, then you too can reside in “Awesometown!” 

Be sure to follow Search Engine Land, its sister site, @marketingland and the founding editor of both sites, @dannysullivan. These three accounts are crucial for search engine news and discovering new tips and tools. You will also find relevant search marketing updates from Sullivan’s influential SMX conferences. 

The Twitter account for the community shares posts about content marketing and social media. Click through to see’s many live Q & A’s about inbound marketing. 

Marketing Profs publishes membership-only and free content about a range of topics in online marketing.  Head of Content, Ann Handley, runs the Twitter account and shares top stories.

CEO of @TopRank, Lee Odden tweets about integrating search and content marketing and optimizing your campaigns.  Odden shares posts from the TopRank blog and general content marketing, search, and social updates.

Who did we miss? Please leave your suggestions for who to follow in the comments.



The 5 Best Alternatives to The Google Keyword Tool

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The 5 Best Alternatives to The Google Keyword Tool

Sadly, while users have been forced to bid adieu to the much loved Google Keyword Tool, the good news is that there are several keyword research tools that they can use without missing out on any of the functionality and features that the Google Keyword Tool offered.

SERP Checker

This is a great tool that focuses on keyword research using competitor analysis. As soon as you feed in your domain, SERP checker displays your top three competitors along with a huge keyword list that you will be potentially competing with. You will need to do some keyword research prior to using this tool to make sense of this comparative data because it doesn’t display keyword variations. You can export your results to Excel and the best part is you can research trends with multiple keywords at the same time. SERP Checker also displays keyword trends as well as historical data.



This Advanced Competitor Keywords Research Tool gives you the first free 10 results comprising 10 organic competitors and 10 organic keywords they are ranking for when you type in your site or that of a competitor. On entering a keyword, SEMrush displays volumes, trends, and data across Bing and 10 different regional domains in Google. Though the free version limits the number of searches you can perform per day, with its database of over 80 million different keywords, this can still help you with your research without upgrading to a pro subscription.



This keyword research tool is renowned for its ability to pull data from all the major search engines along with getting information from the less popular ones. Probably next only to the Google Keyword Tool in terms of its usage and popularity, UberSuggest is perfect for secondary keyword research. It offers great keyword suggestions and also takes it up a notch by offering vertical results for news, images, video, recipes, and shopping.


Keyword Spy

The free version of this easy-to-use tool displays only 10 results while the paid option offers you a lot of comprehensive data. A good alternative to a full-fledged SEO tool, Keyword Spy is a useful in terms of its cost effectiveness. One of the best tools for competitor research, it shows you organic  as well as PPC competitors, and the best part is you can also see their ad copy. Besides allowing you to sift through the major country domains of Google, this keyword research tool also offers “Related,” “Similar” and “Misspell” keywords akin to Broad and Phrase match results.



Powered by WordTracker, this keyword research tool offers exhaustive data including search volumes from Google and Bing, traffic estimates from Compete and Alexa, data from Google Trends and Google Insights, and much more. There are paid tools and plenty of other resources that are also available, but if you don’t wish to use this tool as a part of the paid toolset, there is also an option to use it as a free plug-in within Firefox. When you enter a keyword, SEOBook displays 10 suggestions provided by Google Instant for your keyword and it also delivers Yahoo! suggest results, so you get a list of relevant keywords.


Each of these keyword research tools help test and fine tune your keyword lists, so you can optimize your website and make the most of the data available.