Tag Archives: digital marketing

The Ultimate Guide to 57 Ultimate Guides [Online Marketing Edition]

Ultimate guides are the new infographics. They are “everywhere,” and virtually every topic has been covered in exhaustive detail. Here are the top ultimate guides for online marketing, selected by relevancy, time, and popularity (number of backlinks). We’ve also included links to the authors on Twitter, so you can connect with them.

SEO Ultimate Guides

 Content Marketing Ultimate Guides

SEO (Platform Specific) Ultimate Guides

PPC Ultimate Guides

Social Media Ultimate Guides

Google Plus Ultimate Guides

 Facebook Ultimate Guides

Twitter Ultimate Guides

Pinterest Ultimate Guides

Analytics Ultimate Guides

There’s even an Ultimate Guide to Creating Ultimate Guides from Kristi Hines.

Have any ultimate guides to add? Send them on over or post them in the comments.

 

 

5 Tips for Testing with Google Content Experiments

This entry was posted in Reporting and tagged , on by .

Have you had a chance to use Google Content Experiments to optimize a website? Formerly known as Google Website Optimizer, Content Experiments was introduced in 2012 as a feature within Google Analytics. Content Experiments allows marketers to conduct A/B testing of an original page (A) against a variation (B).

During testing, Google will send a pre-determined percentage of new visitors to the test page and compare metrics for clicks, conversions, time on page, and pages per visit.  If you are new to A/B testing or Content Experiments, then follow these best practices for running successful tests below:

1. Establish a Measurable and Realistic Goal
Content Experiments has four types of goals or visitor behaviors that you can track including: URL destination, visit duration, pages per visit, and events (such as adding something to a cart). Don’t just test alternate web design elements for general usability. Instead, set a measurable and realistic marketing goal and use website testing to reach that goal. Why are you testing? What kinds of results do you hope to achieve? Maybe your goal is to send 10 percent more visitors from the home page to the highest-revenue generating page on your website. Or you could test two different call-to-actions in an effort to increase sales conversions by 3 percent or more. 

2. Keep it Clean
True A/B  testing means experimenting with one variable at a time against your original page. For example, here are three separate variations you can test for in a call-to-action:

  • Changing the language of a call-to-action. For example, “Get Started Today” vs. “Signup Today.”
  • Changing the position of the call-to-action. Testing an upper right hand corner placement vs. a middle of the page placement.
  • Changing the color of the call-to-action. Testing a red button vs. a yellow button.

Each of these individual tests can provide a lift for your marketing results. For accurate test results, keep your experiment clean and limited to one variation at a time. If you test a new color and a new placement for your call-to-action in one experiment, then you will not be able to isolate which change impacted visitor behavior.

3. Set The Right Parameters
If your website is highly trafficked, then running a test for one or two days may give you time to collect a relevant sample size and draw conclusions. However, if your site receives only a few hundred visits per day, then you may want to run your test over the course of a week or longer. Likewise, those sites with fewer visitors should send as much as 75 percent or more of new visits to the test page to help speed up testing. Use this A/B split test calculator from VisualWebsiteOptimizer.com to determine the right timetable for your test.

4. Use Content Experiments to Optimize AdSense Revenue
In September, Google announced Content Experiments integration for AdSense users. If you are a publisher running ads on your web properties, now you can leverage Content Experiments to optimize those ads for the greatest revenue. First link your AdSense and Analytics account, then test ad size or placement variations to determine which ad types  generate the most clicks and ROI for your site. Publishers may appreciate Google’s multi-armed bandit algorithm, which looks at live data and sends more traffic to the winning variation for maximum revenue. Or, publishers can override this option and send a predetermined amount of traffic to each variation. 

5. Take Advantage of the API
In June, Google opened the Content Experiments API to developers, enabling advanced users to pick and choose which testing functionalities they want to include. Using the API allows you to test without redirects, which provides a quicker and more seamless page load experience for visitors. You can also conduct server-side testing or offline testing (great for interactive kiosks). In addition, developers can use A/B or proprietary testing logic in lieu of Google’s multi-armed bandit approach.

What are your tips for testing website variations with Content Experiments? Please share your thoughts in the comments below. 

 

6 Geeky Halloween Costume Ideas for Online Marketers

This entry was posted in Agency and tagged on by .

Halloween is just around the corner. If you work in digital marketing or SEO and want to wow your co-workers and friends with your nerdiness, then these geeky Halloween costume ideas are for you!

1. Google Penguin or Panda Update

google penguin costumeGoogle named two of its major algorithm updates after these black and white fuzzy animals. I can’t help but think Google is referencing black hat and white hat SEO practices here. If you hated these updates and they made your life hell for a few months, then you may want to add a few evil or bloodthirsty cues and accessories to your look!  (Source)

2. Undead Internet Meme

Undead Hipster Ariel Internet memes are always a prevalent Halloween costume choice. You can bet on seeing a ton of Psy and Fox costumes this year. Why not turn this trend on its head by dressing up as a zombie undead internet meme from the past. This is a great tongue-in-cheek way to pay tribute to your favorite memes of yore. How about a zombie Rage Face, or undead Hipster Ariel or Ermahgerd Girl(Source)

3. 404 Page

404 page costume

For all the lazy digital marketers, this 404 page costume is for you. All you need is a t-shirt.  If you’re feeling ambitious, add an “under construction” component by wearing a hard hat, reflective vest, and tool belt.  Bonus points if you make your own 404 t-shirt and use Comic Sans font. (Source)

4. Google Carousel

google carousel costume

As part of Knowledge Graph, Google is now showing a reel of carousel images at the top of local search results. This costume idea is definitely going to take a little DIY elbow grease. But, if Katy Perry can pull off a carousel, then what’s your excuse? (Source

5. 1,000,000 Views

eye ball costume“You can make this campaign go viral, right?” It always cracks me up when folks outside of the digital marketing realm describe lofty goals of getting one million views on YouTube. “Let’s make a viral video guys!” In celebration of this widespread ignorance, you can cover yourself in eyeball-themed attire, don googly-eyed glasses, and become one million views for Halloween. (Source)

6. Viral 

viral halloween costume

Similar to the 1,000,000 views idea, you can wow your online marketing peers with this “viral” costume.  Dress up as a sick person by wearing an old bathrobe and slippers. Mess your hair up as if you haven’t showered in a week (if you work at a startup, just leave your hair as-is). Apply makeup to appear pale. Draw dark circles under your eyes and make your nose red with blush. For props, carry sick-people accessories, such as a box of tissues, a digital thermometer, Nyquil, or an empty carton of orange juice. Cough repeatedly and tell everyone how viral you are because you just hit a million views. (Source)

If you have any more ideas for geeky costumes, we’d love to hear about them in the comments!

Britt Brouse is an online marketer with a background in journalism and agency experience using online channels to increase leads and revenue for businesses. You can also find her on Google+.

Digital Marketers and Analytics Folks To Follow on Twitter

This entry was posted in Research and tagged , on by .

Did you hear about the recent Google algorithm update? How about the new changes to AdWords? And when are you going to catch up on all of those killer presentations from SMX East?

The world of digital marketing feeds off of change. From algorithm tweaks to new products and best practices – marketers must constantly update their skills.

Following the right folks on Twitter is one of the best ways to stay ahead of online marketing and analytics changes. We’ve put together a Twitter list of our favorite people, publications, and organizations related to digital marketing and analytics.

You can follow the entire list from @Measureful’s Twitter account or read about and follow each account below. We’ll keep adding to this Twitter list, so if you have suggestions for who to follow, then tweet @Measureful or leave a comment below.

@mattcutts
As the head of webspam at Google, Cutts makes important announcements about algorithm changes and how search results will be impacted. Oh yeah, and he has his own meme.

@randfish
Rand Fishkin is the CEO of Moz and an expert on all things SEO. Watch out for his awesome Whiteboard Friday presentations. This week, Fishkin traded jobs with Wil Reynolds (also on our list). You can follow them both on Twitter to see what happens. 

@googleanalytics
Are you guilty of looking at the same handful of Google Analytics reports without fully exploring more robust features? Follow the Google Analytics account to learn about product features and discover new ways to use analytics to meet your marketing goals. 

@whereitsworking
Adam Ware is the CEO of @SwellPath, the digital agency where Measureful was ideated. Ware shares updates about digital marketing and analytics and the latest in-depth Google Analytics and marketing posts from the @SwellPath blog.

@wilreynolds
I started following Wil Reynolds, the Founder of @Seerinteractive, after he presented on the importance of doing “Real Company Stuff” #RCS at Mozcon 2012. #RCS means moving beyond shortcuts and tricks and remembering that businesses existed before search engines. @wileyreynolds and @randfish have traded jobs this week and are recording their experiences on Twitter. 

@sewatch
Search Engine Watch is an online publication covering all things search, analytics, mobile, and more. @sewatch shares tons of helpful how-to’s and guides.

@sejournal
Did you know that Search Engine Journal is based in Awesometown USA? If you follow their updates and articles about SEO, social media, paid advertising and content marketing, then you too can reside in “Awesometown!” 

@sengineland
Be sure to follow Search Engine Land, its sister site, @marketingland and the founding editor of both sites, @dannysullivan. These three accounts are crucial for search engine news and discovering new tips and tools. You will also find relevant search marketing updates from Sullivan’s influential SMX conferences. 

@inboundorg
The Twitter account for the Inbound.org community shares posts about content marketing and social media. Click through to see Inbound.org’s many live Q & A’s about inbound marketing. 

@MarketingProfs
Marketing Profs publishes membership-only and free content about a range of topics in online marketing.  Head of Content, Ann Handley, runs the Twitter account and shares top stories.

@leeodden
CEO of @TopRank, Lee Odden tweets about integrating search and content marketing and optimizing your campaigns.  Odden shares posts from the TopRank blog and general content marketing, search, and social updates.

Who did we miss? Please leave your suggestions for who to follow in the comments.